This lipstick has been a bestseller since 1971… It sells out every three minutes and the reason is amazing

The beautysphere is supplied with cosmetics of all kinds. If it was not competitive enough like that, here it is now invested by the stars who rub shoulders with the historical behemoths of beauty to launch their own brands. Thus, Rihanna, Lady Gaga, Millie Bobby Brown or Kylie Jenner… All are at the head of their houses specializing in make-up or skin care.

But while new products come and go, some iconic cosmetics have stood the test of time and spanned the decades with undeniable success. This is the case of Clinique's Black Honey lipstick. The house's best-seller since 1971, it holds a longevity record, according to Who What Wear. Still, it was not won. Designed in the 70s, this discreet lipstick clashes "at a time when everyone has disco fever and loves bright colors and flashy fashion" says Clinique.

And don't be fooled by its wine red stick. Its particularity is precisely due to the fact that once applied to the lips, it deposits a slightly tinted transparent veil. Thus, its purpose is not to modify the complexion of the lips but to enhance their natural shade. This is what made its immediate success… And its longevity. If its formula has been slightly modified over the years, its success remains unchanged. It is one of the brand's best-sellers with a hit sold every three minutes, according to the media.

*trying Instagram for the first time*WTF IS THIS SHIT. Cropping is totally different, I can't even publish a singl… https://t.co/bkz9cwSkGg

— Jo @RevsNRosesZine Fri Nov 15 06:06:26 +0000 2019

A universal formula suitable for all skin types

To understand the story of this triumph, just look at the colors that make it up and make it a universal lipstick. The brand specifies on its website that it is a perfectly calibrated mixture of blue, red and yellow pigments on a creamy and soft base (not quite a lipstick, but more than a transparent gloss) which melts into the lips to boost their shade. Even better, it adapts to all skin tones.

Finally, it lasts without fail. No need for a mirror to make up the lips and no deposit left on the teeth.

Also discover: How to choose the right lipstick: advice from a pro