The lipstick market, a collateral victim of the mask

Ilest made invisible, and it is even messy: in these times of port of the compulsory mask, why put lipstick?The female seem to have excluded it in their makeup routine these senior months.Sales collapsed: they fell 53% six months' space, reports BFMTV.

Confainment had already put the cosmetics sector to the test since women, remaining at home, had little interest in buying makeup: during the first eight months of the year, sales of cosmetic products have fallen back16.9% according to the Nielsen consumption office.During containment, this fall Aatteint 53.4% (between March and May).The Red in Lesvies had seen its sales tumbled by 75% during this period.

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This reduction in sales is a challenge for the sector, which must reinvent its offer: offer less makeup and more care.Lip lipstick leaves room for the balm, for example.A tendency already to work in recent years but which the pandemic could accelerate, while reinventing the relationship with makeup."Before containment, the market was brushing against saturation, with a repeat launches, ephemeral products, old -fashioned season to another, without much commitment," explains Nicolas Gerlier, founder of the eco -responsible rangeThe red mouth, in Le Figaro.According to him, more sustainable products will have to be developed, since the trend is no longer for accumulation.And why not a lipstick without transfer on masks?

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But in the short term, this fall in sales is not without consequences on the cosmetic industry.The American company ESSEMEDER LAUDER recently the abolition of 2,000 jobs, recalls Franceinfo.