By Lily SèbePublished on ShareSend by e-mail
I certify that I am not sending spam The international pop star is launching her own makeup line, titled r.e.m. beauty, title of a song from Sweetener, one of her best albums.After Selena Gomez, Rihanna, a new popstar is entering the cosmetics market! Ariana Grande set to debut r.e.m. beauty, its own cosmetics brand!
This is news that caused a stir among the Arianators (understanding Ariana Grande fans): at just 28 years old, the young woman to whom everything seems successful gets ready) puts on a new helmet and launches her own cosmetics brand, r.e.m. beauty! A name that echoes a song of the same name (on the 'Sweetener' album). R.E.M. is the English acronym Rapid Eye Movement (or MOR for rapid eye movement in French) which designates the stage of REM sleep during which the eyeballs move rapidly while the sleeper is dreaming.
The very first collection of the r.e.m beauty brand, entitled 'Ultraviolet', is officially coming out on November 12 and will consist of 12 products that we has already been able to discover via social networks... and we invite you to discover them in our slideshow!
On the program? Glosses, shadows, highlighters and eyeliners, mascara... to reproduce Ariana Grande's signature makeup, largely inspired by sixties icons! On the creative side, the star has teamed up with the Forma beauty incubator to take advantage of its expertise and offers vegan and cruelty-free cosmetics.
The collection will be available exclusively on rembeauty.com and prices should range from $15 to $24 (around €12 to €20).
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