Makeup: 3 new brands that will make you fall in love

You thought you had seen everything in make-up? Summer has many surprises in store for you with these five new makeup stars.

This year 2021 is definitely placed under the sign of make-up. After the launch a few months ago of make-up by Zara, the first nail polishes imagined by Maison Sarah Lavoine, the young line of green and waterproof Last, or even Jimmy Choo, the very fashionable brand of pumps, which after perfume in turn launches into beauty.

While these novelties are still very recent, here are three new arrivals that will delight beauty addicts a little more. On the one hand, American actress and singer Selena Gomez arrives at Sephora with her Rare Beauty brand, while make-up artist Violette_Fr has just launched her own eponymous range. But also the Valentino house which, from September, will unveil its beauty collection, which will make us crack!

Valentino, the most fashionable

With its Valentino Beauty line, the Italian fashion house proves that the world of fashion and beauty are intimately linked. On the menu: 14 products for the eyes, complexion and lips, all in lacquered red cases, branded with the symbolic V of the luxury brand. We like: the Go-Clutch foundation powder, presented in a small minaudière more real than life, to wear as a fashion accessory. But also the whole range of colors on offer, inspired by fashion collections, from coral to intense blue and flamboyant pink that reminds us of the divine dresses from haute couture fashion shows. Most ? All lipsticks and. compact powders are fully refillable. From 32€. On valentino-beauty.fr from September 2021.

Rare Beauty, the most millennial

Since July 1st, this new brand signed… Selena Gomez can be found exclusively at Sephora! The 28-year-old American actress and singer, very involved in her creative process, signs a range of clean, cruelty-free and vegan make-up. Composed of 150 references divided into 14 categories, from eye palette to liquid highlighter and lipstick. We like: the 32 shades of foundation, designed for all skin tones. From €16, sephora.fr.

Violette_Fr, the most chic

At the age of 37, Violette boasts an impressive CV: first International Makeup Designer at Dior Beauty, product development consultant at Sephora, then world beauty director Estée Lauder . She is now launching her own label: Violette_Fr, first her Instagram nickname where she has 408K subscribers. Result, 11 products arranged in 6 categories: perfume, hair, lips, complexion and care. We like: the vegan, cruelty-free, ultra-pigmented and daring formulas, but also its chic and refined packaging, and above all eco-designed. The plus: the names of the products, in the most refreshing Franglais (the Shine Baume, or the Yeux Paint liquid eyeshadow). From €19 on violettefr.com

Photo credits: Photo Jens Stuart; Direction Bertille Chaillet, Makeup Yolanta Cedro @B Agency; Coiffure Jean Paul Ealet @Backstage agency

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— David Hogg Thu Jan 07 13:52:06 +0000 2021