Since the disconception and the end of wearing the compulsory mask, the desire to draw our makeup brushes itchs us!Freedom found finally gives us the opportunity to exhibit our most beautiful make-ups in broad daylight and make up our lips again.And yet, the beauty routine of French women has changed well since the start of the Pandemic of Covid-19 and the very first confinement, according to a survey carried out by the cosmetics of My Little Box and Benefit*.
The natural has galloped, since 92% of them have become followers of the "Skinimalism", a trend in minimalist beauty and more turned towards the skin which exploded during successive confinement.
Teleworking and wearing the mask have largely caused women's disinterest in certain make -up products, including lipstick: 4/5 of them no longer make up their mouth.Same fate for the foundation, the eyeshadow and other highlighters who are also neglected: 1/3 no longer make up their complexion.The trend of "no make-up" has even become radical for some!1/4 do not make up at all.
Since wearing the compulsory mask, the gaze has become the center of all attentions.Now 9/10 of women attach great importance to their eyebrows.1/2 make up the eyebrows, but half fear that the rendering will be superficial.
As for the two products that women have not left since the first confinement, it is obviously mascara and eyebrow pencil.The rule that seems to prevail according to this study?Simply embellish the natural, without falling into the too sophisticated effect.
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