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BeautyIn addition to being a reference in the world of fashion, the house founded by Christian Dior has risen to the rank of icon in terms of beauty. The proof, Rouge Dior is the best-selling lipstick in the world, with a copy sold every 2 seconds. Zoom.

By Clémence Pays

Launched in 1953, Rouge Dior was the first lipstick from the Parisian house. Its creator, Christian Dior then had the ambition to dress the smile of women to make them “not only more beautiful, but also happier”. From this project was born the first Rouge Dior, in a gold and glass case similar to the obelisk of the Place de la Concorde, whose flamboyant red shade “999” has become cult. Over the course of its existence, Rouge Dior has evolved and has been available in more than a thousand shades renowned for their ultra-powerful pigments and their long-lasting hold. The obelisk has given way to a more contemporary case, with straight lines encircled with the House's emblematic cannage motif and a real nod to the revolutionary “New Look” silhouette presented during the couturier's first collection in 1947. , Rouge Dior has risen to the rank of truly timeless and essential for all vanities, as evidenced by this impressive figure: a Rouge Dior lipstick is sold every two seconds around the world!

A success that Peter Philips intends to continue. For 2021, the Creative and Image Director of Dior Makeup is reinventing the iconic lipstick with a more natural formula combining the power of flowers and shea butter for a protected and hydrated mouth. Le Rouge Dior will now be available in 75 shades, from the deepest red to pop pink and nude. Two new finishes, “velvet” and “metallic”, are added to the already existing matte and satin. The case is upgraded with the initials “CD” and is now rechargeable.

The new Rouge Dior imagined by Peter Philips

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