Angèle hypnotizes us in Chanel's new makeup campaign
Belgian singer Angèle is the new face of Chanel's Eyes 2021 campaign.
The photos are beautiful and powerful. Angèle captures the gaze and all our attention in this series of shots intended to promote the new Chanel make-up collection oriented towards the beauty of the eyes.
In these photos, Angèle is wearing the signature product of the color collection: the Waterproof Eye Pen. Muse but not only, she also composed the music that accompanies the campaign photographed by Solve Sundsbo and in which we can hear her voice.
Since the success of her title Murphy's Law in 2017, the young Belgian has transcended international pop. His first album Brol, released in October 2018, reached first place in album sales in France for the year 2019. In 2020, his title Fever in duet with British star Dua Lipa made him known to the whole world. .
A committed artist, Angèle puts her music and her notoriety at the service of causes close to her heart. Its title against ordinary sexism, Balance your What, has established itself as a feminist anthem. Recently, she became a patron of the KickCancer foundation and spoke out against global warming.
Along with the song, Angèle will take her first steps on the big screen alongside Marion Cotillard and Adam Driver for the musical Annette, which is scheduled for release in 2021.
The singer-songwriter, instrumentalist and producer has been a Chanel ambassador since 2019. She has already been chosen twice to embody the face of advertising campaigns; for the Spring-Summer 2020 Eyewear collection as well as for the Coco Beach de CHANEL 2021 Ready-to-Wear collection. She was also an ambassador for the Fall-Winter 2021/22 Ready-to-Wear show.
Palettes, pencils and mascaras
For the 2021 edition of the Eyes campaign, Chanel encourages self-expression with ultra long-lasting products .
Emphasizing the eyes allows you to assert your personality. This is why make-up must therefore adapt to moods, desires and accompany emotions without fail. This is why this new collection composed exclusively of waterproof products will allow women to live their daily lives without thinking about the good performance of their makeup.
For the occasion, the Waterproof Eye Pen - a true bestseller - is available in 7 new shades. This cult product makes it easy to adapt the color according to your desires thanks to timeless tones that suit all looks. Its formula guarantees resistance to humidity, water and sebum. It does not run or spin. Versatile, it can be used in multiple ways: at the base of the upper lashes for a natural look for example, in kohl or in a more sophisticated way, by thickening the line, up to the outer corner of the eye.
The new Eyes campaign also unveils the release of 2 new Les 4 Ombres eyeshadow harmonies.
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